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We helped Popeye’s learn that fewer than 7% of new customers came from radio advertisements, which consumed 40% of their marketing budget. The insight collected from our platform led Popeye’s to reallocate their funds to other channels, resulting in a 55% increase in new customer acquisition.
With our customer insight platform, CanEast was able to keep their finger on the pulse of the show and react immediately to issues as they unfolded. More importantly, for the first time CanEast had actionable feedback in time to make strategic decisions about the next show.
Understanding why customers don’t make a purchase requires a business to engage with non-buyers. Before using our customer insight platform, Chapters only collected feedback from customers who made purchases through receipt based services. Now they reach buyers and non-buyers and increase the response rates by 25X.
In order to revive a retailer losing revenue, it’s essential to measure and enhance customer experience. This starts with understanding your customers and analyzing every step of their journey. With the MicroMetrics platform, the retailer was able to monitor Net Promoter Scores and determine that 30% of people entering their stores were first-time customers.