How a Six Sigma Black Belt Leveraged Helix by MicroMetrics to Drive Memorable Guest Experiences for Starwood-Marriott in the Pacific Northwest

Learn about how Starwood-Marriott in the Pacific Northwest leveraged Helix by MicroMetrics to drive Memorable Guest Experiences.

“Guest service is always a priority and if we can improve the guest experience, they are more likely to come back. Helix helps us connect with guests we might not have ever connected with and helps us avoid and better manage issues, problems, and confusion. This makes a difference from a loyalty standpoint. With Helix, we stay in front of it, decreasing post-departure service recovery and driving up loyalty and revenue. It’s a win-win.”

-Geoff Hatler, Director of Six Sigma Black Belt for The Westin Seattle,

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About Geoff Hatler 


Geoff Hatler is the Director Six Sigma, Black Belt for The Westin Seattle. This iconic Westin hotel,
with twin high-rise towers and 891 guestrooms in Seattle, Washington, was formerly managedby Starwood Hotels & Resorts Worldwide and merged with Marriott International in 2016.

Early in his career, Geoff served in most every role in rooms and food & beverage operations. In
his current role, he has led teams to create best practices and roll them out to North American
properties, some of which were adopted globally. The title of Director of Six Sigma, including the
role and operating responsibilities, is unique to Starwood-Marriott. It is a key component of the
hotel’s executive committee dealing with speciality process improvement projects.


Related: How Helix by MicroMetrics Helped the InterContinental Los Angeles Century City Boost In-Stay Service Recovery Rates

About Helix By MicroMetrics

Helix powers memorable guest experiences for the world’s top hotel brands. From New York to Hong Kong, Helix is recognized the world over for delivering a highly engaging and satisfying hospitality experience.

Related: How Two InterContinental Hotels Worked With Helix by MicroMetrics to Recover From Guest Service Issues

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