Our new webinar series is a place where the hospitality industry can share and learn, together! The purpose of the series is to shine light on those in the industry who are working hard to make it work during a time of great challenge. We hope you’ll check-in!
If you’re industry veteran, Mike Greenbaum, last year could be summarized with one word: PIVOT! In the summer of 2020, at the height of the COVID-19 pandemic, Mike made the decision to move on from his role as Director of Operations at The Logan Philadelphia and move south to take on the task of managing Legacy Vacation Resorts’ 40 unit community.
Upon his arrival in Florida, it became obvious to Mike that, as winter set in, the property would lose a significant percentage of its guests (and revenue); “Snowbirds”. These 60+ year old retirees, on lockdown or banned from travel, would stay home to battle the winters in northern states and Canada, so where would this high-end timeshare condo resort look to fill its units? Mike’s answer, “Students & Staycationers”! But pivoting his marketing, approach to guest engagement, and amenities to cater to a new and vastly different audience was no simple task…
In this 45 minute webinar, Mike will walk us through his pivot. We’ll discuss how his optimism and focus on being an educator ensured that his team could rise to the challenge, and why he feels that “hospitality has been humanized” as a result of COVID-19.
Wednesday, March 17th 2021 @ 2:00PM EDTRegister Now